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The marketing series. product case studies / 5, The marketing mix :

This DVD discusses brand extension strategies, considers what gives products longevity in the marketplace, and explores the creation of new products by existing brands.

Bibliographic Details
Format: Video
Language:English
Language Notes:In English.
Published: Kent, England : TV Choice, 2013.
Series:Academic Video Online
Subjects:
Advertising > Case studies.
Marketing.
Product management > Case studies.
Produits commerciaux > Gestion > Études de cas.
Advertising.
Product management.
Case studies.
Educational films.
Films éducatifs.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:This DVD discusses brand extension strategies, considers what gives products longevity in the marketplace, and explores the creation of new products by existing brands.
Item Description:Title from resource description page (viewed August 18, 2015).
Physical Description:1 online resource (22 min.)
Playing Time:00:22:06