The marketing series. product case studies / 5, The marketing mix :

This DVD discusses brand extension strategies, considers what gives products longevity in the marketplace, and explores the creation of new products by existing brands.

Bibliographic Details
Format:	Video
Language:	English
Language Notes:	In English.
Published:	Kent, England : TV Choice, 2013.
Series:	Academic Video Online
Subjects:	Advertising > Case studies. Marketing. Product management > Case studies. Produits commerciaux > Gestion > Études de cas. Advertising. Product management. Case studies. Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)

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