Celebs-- brands-- and fake fans /

"This one-hour special goes undercover to investigate what's real and what's fake in the brave new online world. Celebrities have considerable influence on social media, but are some less than transparent when tweeting brand names to their legions of fans? This film exposes the new tr...

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Bibliographic Details
Other Authors:	Atkins, Chris, 1976- (Producer, Director)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	Glasgow, Scotland : Matchlight Productions, 2013.
Series:	Academic Video Online
Subjects:	Advertising > Brand name products. Internet marketing. Social media > Marketing. Produits de marque > Publicité. Marketing sur Internet. Advertising > Brand name products Internet marketing documentary film. Documentary films Documentary films. Documentaires.
Online Access:	Connect to this streaming video (Alexander Street Press)

Description
Summary:	"This one-hour special goes undercover to investigate what's real and what's fake in the brave new online world. Celebrities have considerable influence on social media, but are some less than transparent when tweeting brand names to their legions of fans? This film exposes the new tricks used by marketeers to plug brands, from buying fake Facebook 'likes' and YouTube 'views' to influencing social media conversations. Film-maker Chris Atkins travels to Bangladesh in search of backstreet 'click farms' where poorly paid workers manipulate social media for the benefit of big western brands."
Item Description:	Title from resource description page (viewed August 18, 2015).
Physical Description:	1 online resource (48 min.)
Playing Time:	00:47:37