Celebs-- brands-- and fake fans /

"This one-hour special goes undercover to investigate what's real and what's fake in the brave new online world. Celebrities have considerable influence on social media, but are some less than transparent when tweeting brand names to their legions of fans? This film exposes the new tr...

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Bibliographic Details

Other Authors:	Atkins, Chris, 1976- (Producer, Director)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	Glasgow, Scotland : Matchlight Productions, 2013.
Series:	Academic Video Online
Subjects:	Advertising > Brand name products. Internet marketing. Social media > Marketing. Produits de marque > Publicité. Marketing sur Internet. Advertising > Brand name products Internet marketing documentary film. Documentary films Documentary films. Documentaires.
Online Access:	Connect to this streaming video (Alexander Street Press)