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The marketing series. 2, The 4 Ps and beyond /

Featuring case studies from such diverse companies as Virgin, Divine Chocolate, Brompton Bicycle, and a green minicab company, this DVD offers a detailed exploration of each of the four Ps of the marketing mix (product, promotion, price, and place) and investigates their relevance in modern advertis...

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Bibliographic Details
Format: Video
Language:English
Language Notes:In English.
Published: Kent, England : TV Choice, 2010.
Series:Academic Video Online
Subjects:
Marketing > Planning.
Product management.
Marketing > Planification.
Produits commerciaux > Gestion.
Educational films.
Films éducatifs.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:Featuring case studies from such diverse companies as Virgin, Divine Chocolate, Brompton Bicycle, and a green minicab company, this DVD offers a detailed exploration of each of the four Ps of the marketing mix (product, promotion, price, and place) and investigates their relevance in modern advertising. The program considers the effects of the Internet on marketing.
Item Description:Title from resource description page (viewed August 18, 2015).
Physical Description:1 online resource (62 min.)
Playing Time:01:02:00