The marketing series. 2, The 4 Ps and beyond /

Featuring case studies from such diverse companies as Virgin, Divine Chocolate, Brompton Bicycle, and a green minicab company, this DVD offers a detailed exploration of each of the four Ps of the marketing mix (product, promotion, price, and place) and investigates their relevance in modern advertis...

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Bibliographic Details

Format:	Video
Language:	English
Language Notes:	In English.
Published:	Kent, England : TV Choice, 2010.
Series:	Academic Video Online
Subjects:	Marketing > Planning. Product management. Marketing > Planification. Produits commerciaux > Gestion. Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)