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The marketing series. 3, The power of the brand /

Explaining that customers form valuable emotional attachments to specific brands, this DVD examines the secrets behind successful brands. It considers ways to maintain a brand’s strength.

Bibliographic Details
Format: Video
Language:English
Language Notes:In English.
Published: Kent, England : TV Choice, 2010.
Series:Online access: Kanopy Kanopy PDA United Kingdom.
Subjects:
Brand choice.
Branding (Marketing)
Branding (Marketing) > Psychological aspects.
Marketing > Planning.
Marques de commerce > Choix.
Stratégie de marque.
Stratégie de marque > Aspect psychologique.
Marketing > Planification.
Brand choice
Marketing > Planning
Educational films
Educational films.
Films éducatifs.
Online Access:Connect to this streaming video (Alexander Street Press)

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Connect to this streaming video (Alexander Street Press)

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