Advertising in the digital age /

Featuring interviews with advertising and media professionals who specialize in new media, this program explains how to navigate new media marketing techniques in the digital age. The DVD covers such topics as targeted advertisements, social media, emotional appeals, and the use of celebrity endorse...

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Bibliographic Details

Other Authors:	Halula, Jenica (Producer), Halula, Wes, 1971- (Director, Producer), Long, Daniel W. (Producer)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	Owatonna, MN : Learning Zone Express, 2012.
Series:	Academic Video Online
Subjects:	Advertising media planning. Advertising > 21st century. Digital media. Plans médias. Advertising Advertising media planning Digital media 2000-2099 Streaming video. Educational films Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)