| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cgm a2200000Mi 4500 |
| 001 |
in00005572971 |
| 006 |
m o c |
| 007 |
cr |n||||||||a |
| 007 |
vz |za|z| |
| 008 |
200909s2017 vau003 e o vneng d |
| 005 |
20241201232105.0 |
| 035 |
|
|
|a (OCoLC)on1200166474
|
| 040 |
|
|
|a ALSTP
|b eng
|e rda
|c ALSTP
|d OCLCO
|d OCLCF
|d OCLCO
|d CJT
|d OCLCQ
|
| 019 |
|
|
|a 1373420254
|
| 035 |
|
|
|a (OCoLC)1200166474
|z (OCoLC)1373420254
|
| 049 |
|
|
|a TXAM
|
| 245 |
0 |
0 |
|a Marketing analytics resource allocation.
|p The power of analytics /
|c University of Virginia, Darden School of Business.
|
| 246 |
3 |
0 |
|a Power of analytics
|
| 264 |
|
1 |
|a Charlottesville, VA :
|b University of Virginia Darden,
|c 2017.
|
| 300 |
|
|
|a 1 online resource (3 minutes)
|
| 306 |
|
|
|a 000222
|
| 336 |
|
|
|a two-dimensional moving image
|b tdi
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 337 |
|
|
|a video
|b v
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 347 |
|
|
|a video file
|2 rda
|
| 490 |
0 |
|
|a Marketing Analytics Resource Allocation
|
| 500 |
|
|
|a Title from resource description page (viewed September 10, 2020).
|
| 520 |
|
|
|a This two-minute video shows how analytics contributed to a growth in profits at IBM. IBM used analytics to answer the question: How do you optimally allocate the salesforce across six customer segments to maximize profits?
|
| 546 |
|
|
|a In English.
|
| 650 |
|
0 |
|a Selling.
|
| 650 |
|
0 |
|a Marketing
|x Management
|x Data processing.
|
| 650 |
|
0 |
|a Marketing research.
|
| 650 |
|
6 |
|a Vente.
|
| 650 |
|
6 |
|a Marketing
|x Recherche.
|
| 650 |
|
7 |
|a Marketing
|x Management
|x Data processing.
|2 fast
|0 (OCoLC)fst01010214
|
| 650 |
|
7 |
|a Marketing research.
|2 fast
|0 (OCoLC)fst01010284
|
| 650 |
|
7 |
|a Selling.
|2 fast
|0 (OCoLC)fst01111969
|
| 655 |
|
7 |
|a Instructional films.
|2 fast
|0 (OCoLC)fst01726236
|
| 655 |
|
7 |
|a Instructional films.
|2 lcgft
|
| 655 |
|
7 |
|a Films de formation.
|2 rvmgf
|
| 700 |
1 |
|
|a Venkatesan, Rajkumar,
|e speaker.
|
| 710 |
2 |
|
|a Colgate Darden Graduate School of Business Administration,
|e publisher.
|
| 856 |
4 |
0 |
|u http://proxy.library.tamu.edu/login?url=https://www.aspresolver.com/aspresolver.asp?MARC;5075001
|z Connect to this streaming video (Alexander Street Press)
|t 0
|
| 955 |
|
|
|a Alexander Street Press subscription streaming video
|
| 994 |
|
|
|a 92
|b TXA
|
| 999 |
f |
f |
|s 747f0cd2-7177-4c14-b6ee-8b7d023b2e1b
|i 4bbbfcfe-da4f-4620-8b07-6494dcf3fde9
|t 0
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
|t 0
|h Library of Congress classification
|
| 998 |
f |
f |
|t 0
|l Available Online
|