Marketing analytics resource allocation. The power of analytics /
This two-minute video shows how analytics contributed to a growth in profits at IBM. IBM used analytics to answer the question: How do you optimally allocate the salesforce across six customer segments to maximize profits?
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| Format: | Video |
| Language: | English |
| Language Notes: | In English. |
| Published: |
Charlottesville, VA :
University of Virginia Darden,
2017.
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| Series: | Marketing Analytics Resource Allocation
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| Subjects: | |
| Online Access: | Connect to this streaming video (Alexander Street Press) |
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