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Marketing analytics resource allocation. The power of analytics /

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This two-minute video shows how analytics contributed to a growth in profits at IBM. IBM used analytics to answer the question: How do you optimally allocate the salesforce across six customer segments to maximize profits?

Bibliographic Details
Other Authors: Venkatesan, Rajkumar (Speaker)
Format: Video
Language:English
Language Notes:In English.
Published: Charlottesville, VA : University of Virginia Darden, 2017.
Series:Marketing Analytics Resource Allocation
Subjects:
Selling.
Marketing > Management > Data processing.
Marketing research.
Vente.
Marketing > Recherche.
Instructional films.
Films de formation.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:This two-minute video shows how analytics contributed to a growth in profits at IBM. IBM used analytics to answer the question: How do you optimally allocate the salesforce across six customer segments to maximize profits?
Item Description:Title from resource description page (viewed September 10, 2020).
Physical Description:1 online resource (3 minutes)
Playing Time:00:02:22