Tech building brands with celebrity star power /

Walter Delph, CEO at Ad.ly examines the trend of tech companies relying on celebrities to build their brand and connect with consumers. He speaks on Bloomberg Television's 'Bloomberg West.'

Bibliographic Details

Corporate Author:	Bloomberg News (Firm) (Producer)
Other Authors:	Chang, Emily (Speaker)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York : Bloomberg, 2013.
Series:	Business and education in video
Subjects:	Branding (Marketing) Celebrities. Famous Persons Stratégie de marque. Célébrités. Television news programs. Téléjournaux.
Online Access:	Connect to this streaming video (Alexander Street Press)