Mcdonald's, the Olympics & fighting obesity /

Jill MacDonald, chief executive officer and president of McDonald's for Northern Europe, on how the company views rising levels of obesity and its plans for the London 2012 Olympics. She spoke on Bloomberg Television's 'The Last Word' on June 25.

Bibliographic Details

Corporate Author:	Bloomberg News (Firm) (Producer)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York : Bloomberg, 2012.
Series:	Business and education in video
Subjects:	Food industry and trade. Sports sponsorship. Parrainage sportif. Online media. Television news programs. Téléjournaux.
Online Access:	Connect to this streaming video (Alexander Street Press)