Big business taps Obama campaign data experts /

Amy Gershkoff, global managing director of analytics at Burson-Marsteller, discusses data experts from Barack Obama's presidential campaigns heading into the corporate world and what they can bring to the big business landscape. She speaks on Bloomberg Television's 'Bloomberg Surveill...

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Bibliographic Details

Corporate Author:	Bloomberg News (Firm) (Producer)
Other Authors:	Fu, Scarlet (Speaker), Keene, Tom (Speaker)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York : Bloomberg, 2013.
Series:	Business and education in video
Subjects:	Business. Data mining. Data Mining Affaires. Exploration de données (Informatique) Television news programs. Téléjournaux.
Online Access:	Connect to this streaming video (Alexander Street Press)