Marketing leisure. II, The remake! /

Filmed ten years after Marketing Leisure, this program visits the Guildford Spectrum recreation center and examines the ways in which the company's marketing approach changed. The DVD explores the center's use of such marketing tools as the Internet, e-mail, and word of mouth and investiga...

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Bibliographic Details
Other Authors: Kirkpatrick, Carrie (Director, Producer)
Format: Video
Language:English
Language Notes:In English.
Published: London, England : TV Choice, 2004.
Series:Academic Video Online
Subjects:
Online Access:Connect to this streaming video (Alexander Street Press)

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Connect to this streaming video (Alexander Street Press)

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