What's going on in market research? /
This program examines changes that are affecting market research and considers the impact of technological innovations on marketing. It also explains the classic divisions of market research: qualitative and quantitative research and primary and secondary research. The DVD features case studies of s...
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| Format: | Video |
| Language: | English |
| Language Notes: | In English. |
| Published: |
London, England :
TV Choice,
2005.
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| Series: | Academic Video Online
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| Subjects: | |
| Online Access: | Connect to this streaming video (Alexander Street Press) |
| Summary: | This program examines changes that are affecting market research and considers the impact of technological innovations on marketing. It also explains the classic divisions of market research: qualitative and quantitative research and primary and secondary research. The DVD features case studies of such companies as publishing firm IPC Media, Universal Records, and Cancer Research UK. |
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| Item Description: | Title from title screen (viewed October 16, 2018). |
| Physical Description: | 1 online resource (28 min.) |
| Playing Time: | 00:28:04 |