What's going on in market research? /

This program examines changes that are affecting market research and considers the impact of technological innovations on marketing. It also explains the classic divisions of market research: qualitative and quantitative research and primary and secondary research. The DVD features case studies of s...

Full description

Bibliographic Details

Other Authors:	Bryson, Ann (Narrator)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	London, England : TV Choice, 2005.
Series:	Academic Video Online
Subjects:	Marketing research. Marketing > Recherche. Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)