Iceland Foods : life in the freezer cabinet. Episode 2 /

In this episode, Iceland CEO Malcolm Walker lets the cameras into the boardroom and stores, as the company deals with the fallout from the horsemeat scandal. With the media storm continuing to dent sales, Malcolm hopes his plain speaking will get the company out of hot water, but his strategy backfi...

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Bibliographic Details

Other Authors:	Rogan, James (Filmmaker) (Director), Shapira, Max (Director, Producer), Pomeroy, Alisa (Producer), Jensen, Ashley (Narrator)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	London, England : British Broadcasting Corporation, 2013.
Series:	Academic Video Online
Subjects:	Walker, Malcolm. Iceland (Firm) Walker, Malcolm Frozen foods. Frozen foods industry. Frozen Foods Aliments congelés. Aliments congelés > Industrie. Frozen foods Frozen foods industry Educational films Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)