Money programme. Ryanair's cut-price route to riches /

The airline industry is in big trouble yet one carrier is raking in the cash - Ryanair. With profits of GBP 100 million last year the low budget leader has become one of the most successful airlines in Europe. And they've done it by giving away millions of seats for free. The Money Programme in...

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Bibliographic Details
Other Authors:	Blystone, John (Television director and producer) (Director, Producer)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	London, England : BBC Worldwide, 2003.
Series:	Academic Video Online
Subjects:	O'Leary, Michael, > 1961- Ryanair. Airlines > Great Britain > Management. Compagnies de transport aérien > Grande-Bretagne > Gestion. Airlines > Management. Great Britain. Documentary television programs. Documentaires télévisés.
Online Access:	Connect to this streaming video (Alexander Street Press)

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