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Insights and strategies. Managing crises and brand damage /

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In this program Eve Ash, Psychologist and Founder, Seven Dimensions, interviews Ross Campbell, RCA Crisis Management to explore some practical advice and strategies. Plan and train for worst-case scenarios says Ross Campbell: Crises get out of control very fast, Losing control to government authorit...

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Bibliographic Details
Other Authors: Ash, Eve (Interviewer)
Format: Video
Language:English
Language Notes:In English.
Published: Melbourne, Victoria : Seven Dimensions, 2015.
Series:Academic Video Online
Subjects:
Branding (Marketing)
Crisis management.
Stratégie de marque.
Gestion de crise.
interviews.
Interviews.
Educational films.
Films éducatifs.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:In this program Eve Ash, Psychologist and Founder, Seven Dimensions, interviews Ross Campbell, RCA Crisis Management to explore some practical advice and strategies. Plan and train for worst-case scenarios says Ross Campbell: Crises get out of control very fast, Losing control to government authorities, Crises & business failure, Planning & rehearsing a crisis response, Using the 'dark site'.
Item Description:Title from resource description page (viewed December 07, 2018).
Physical Description:1 online resource (15 minutes)
Playing Time:00:14:43