Cover Image

Marketing series. promotion / Episode 7, The marketing mix :

Key topics covered include: The promotional mix, Advertising, Direct marketing, PR & sponsorship, Point of sale, Promotion, Above the line/below the line marketing, Ethics, Internet v. conventional promotion.

Bibliographic Details
Format: Video
Language:English
Language Notes:In English.
Published: London : TV Choice, 2013.
Series:Academic Video Online
Subjects:
Advertising.
Direct marketing.
Marketing.
Marketing
Marketing direct.
Advertising
Direct marketing
Documentaries and Factual Films
documentary film.
Documentary films
Documentary films.
Documentaires.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:Key topics covered include: The promotional mix, Advertising, Direct marketing, PR & sponsorship, Point of sale, Promotion, Above the line/below the line marketing, Ethics, Internet v. conventional promotion.
Item Description:Title from resource description page (viewed March 24, 2016).
Physical Description:1 online resource (31 min.)
Playing Time:00:30:33