Marketing series. promotion / Episode 7, The marketing mix :

Key topics covered include: The promotional mix, Advertising, Direct marketing, PR & sponsorship, Point of sale, Promotion, Above the line/below the line marketing, Ethics, Internet v. conventional promotion.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	In English.
Published:	London : TV Choice, 2013.
Series:	Academic Video Online
Subjects:	Advertising. Direct marketing. Marketing. Marketing Marketing direct. Advertising Direct marketing Documentaries and Factual Films documentary film. Documentary films Documentary films. Documentaires.
Online Access:	Connect to this streaming video (Alexander Street Press)