Marketing series. price / Episode 6, The marketing mix :
Key topics covered in this video include: Pricing strategies, Price & income, Elasticity of demand, Penetration pricing, Promotional & premium pricing, Skimming, Price discrimination.
| Format: | Video |
|---|---|
| Language: | English |
| Language Notes: | In English. |
| Published: |
London :
TV Choice,
2013.
|
| Series: | Academic Video Online
|
| Subjects: | |
| Online Access: | Connect to this streaming video (Alexander Street Press) |
| Summary: | Key topics covered in this video include: Pricing strategies, Price & income, Elasticity of demand, Penetration pricing, Promotional & premium pricing, Skimming, Price discrimination. |
|---|---|
| Item Description: | Title from resource description page (viewed March 24, 2016). |
| Physical Description: | 1 online resource (34 min.) |
| Playing Time: | 00:33:56 |