Marketing series. price / Episode 6, The marketing mix :

Key topics covered in this video include: Pricing strategies, Price & income, Elasticity of demand, Penetration pricing, Promotional & premium pricing, Skimming, Price discrimination.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	In English.
Published:	London : TV Choice, 2013.
Series:	Academic Video Online
Subjects:	Price regulation. Marketing. Marketing Price regulation documentary film. Documentary films Documentary films. Documentaires.
Online Access:	Connect to this streaming video (Alexander Street Press)