Senatore : McDonald's is no longer just fast food /

Sara Senatore, vice president and senior research analyst at Sanford C. Bernstein & Co., talks with Bloomberg's Tom Keene about the headwinds facing McDonald's as the restaurant chain reports July sales that came in below expectations. She speaks on Bloomberg Television's 'Bl...

Full description

Bibliographic Details
Corporate Author:	Bloomberg News (Firm) (Producer)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York : Bloomberg, 2012.
Series:	Business and education in video
Subjects:	Branding (Marketing) Competition. Earnings management. Fast food restaurants. Stratégie de marque. Gestion du résultat (Comptabilité) Restaurants-minute. Television news programs Television news programs. Téléjournaux.
Online Access:	Connect to this streaming video (Alexander Street Press)

Description
Summary:	Sara Senatore, vice president and senior research analyst at Sanford C. Bernstein & Co., talks with Bloomberg's Tom Keene about the headwinds facing McDonald's as the restaurant chain reports July sales that came in below expectations. She speaks on Bloomberg Television's 'Bloomberg Surveillance.'
Item Description:	Title from resource description page (viewed Apr. 28, 2014).
Physical Description:	1 online resource (6 min.).
Playing Time:	00:05:42