Senatore : McDonald's is no longer just fast food /

Sara Senatore, vice president and senior research analyst at Sanford C. Bernstein & Co., talks with Bloomberg's Tom Keene about the headwinds facing McDonald's as the restaurant chain reports July sales that came in below expectations. She speaks on Bloomberg Television's 'Bl...

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Bibliographic Details

Corporate Author:	Bloomberg News (Firm) (Producer)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York : Bloomberg, 2012.
Series:	Business and education in video
Subjects:	Branding (Marketing) Competition. Earnings management. Fast food restaurants. Stratégie de marque. Gestion du résultat (Comptabilité) Restaurants-minute. Television news programs Television news programs. Téléjournaux.
Online Access:	Connect to this streaming video (Alexander Street Press)