Sponsoring the London 2012 Olympics /

To stage the Olympics there's no doubt you need a big budget. London 2012's organizers have raised almost half their 2-billion-pound balance sheet through sponsorship. But how valuable is it to be an Olympic sponsor and if you're not, can you cash in anyway? As the Games draw near and...

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Bibliographic Details

Corporate Author:	Bloomberg News (Firm) (Producer)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York : Bloomberg, 2012.
Series:	Business and education in video
Subjects:	Corporate sponsorship. Olympics. Parrainage publicitaire. Jeux olympiques. Television news programs. Téléjournaux.
Online Access:	Connect to this streaming video (Alexander Street Press)