Netflix's HBO-like strategy is genius : Galloway /

Scott Galloway, professor at NYU Stern School of Business and Rick Heitzmann, founder at Firstmark Capital, look at the growth in stock price and customer base for Netflix as it introduces a new price plan for streaming content. They speak on Bloomberg Television's 'Bloomberg Surveillance....

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Bibliographic Details

Corporate Author:	Bloomberg News (Firm) (Producer)
Other Authors:	Fu, Scarlet (Speaker), Keene, Tom (Speaker)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York : Bloomberg, 2013.
Series:	Business and education in video
Subjects:	Netflix (Firm) Business. Streaming video. Television programs. Affaires. Vidéo en continu. Émissions télévisées. Television news programs. Téléjournaux.
Online Access:	Connect to this streaming video (Alexander Street Press)