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Consultant. Episode 1, Hong Kong /

From Apple to BMW, Chanel to Dior - everyone's crazy about brands. But do cool brands only come from the West? In this 4-part series, join brand consultant Jorg Dietzel as he finds the next big Asian brand - and what it takes for brands in Asia to make it big elsewhere.

Bibliographic Details
Other Authors: Wang, Eng Eng (Producer)
Format: Video
Language:English
Language Notes:In English.
Published: Montreal, QC : Ciné Fête, 2008.
Series:VAST: academic video online
Subjects:
Branding (Marketing) > China > Hong Kong.
Brand name products > China > Hong Kong.
Marketing > China > Hong Kong.
Stratégie de marque > Chine > Hongkong.
Produits de marque > Chine > Hongkong.
Marketing > Chine > Hongkong.
Brand name products.
Branding (Marketing)
Marketing.
China > Hong Kong.
Documentaries and Factual Films
Alexander Street Video.
Documentary films.
Documentaires.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:From Apple to BMW, Chanel to Dior - everyone's crazy about brands. But do cool brands only come from the West? In this 4-part series, join brand consultant Jorg Dietzel as he finds the next big Asian brand - and what it takes for brands in Asia to make it big elsewhere.
Item Description:Title from resource description page (viewed May 13, 2014).
Physical Description:1 online resource (23 min.).
Playing Time:00:23:06