Consultant. Episode 1, Hong Kong /

From Apple to BMW, Chanel to Dior - everyone's crazy about brands. But do cool brands only come from the West? In this 4-part series, join brand consultant Jorg Dietzel as he finds the next big Asian brand - and what it takes for brands in Asia to make it big elsewhere.

Bibliographic Details
Other Authors:	Wang, Eng Eng (Producer)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	Montreal, QC : Ciné Fête, 2008.
Series:	VAST: academic video online
Subjects:	Branding (Marketing) > China > Hong Kong. Brand name products > China > Hong Kong. Marketing > China > Hong Kong. Stratégie de marque > Chine > Hongkong. Produits de marque > Chine > Hongkong. Marketing > Chine > Hongkong. Brand name products. Branding (Marketing) Marketing. China > Hong Kong. Documentaries and Factual Films Alexander Street Video. Documentary films. Documentaires.
Online Access:	Connect to this streaming video (Alexander Street Press)

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