Take away training series. Talking up your business /

Peter Quarry interviews Carolyn Stafford, Director, connectmarket.com.au. Peter Quarry and Carolyn Stafford, author of 'Small Business, Big Brand', discuss verbal branding, an undervalued aspect of marketing. This program investigates the way we talk about our jobs and workplaces; and the...

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Bibliographic Details

Format:	Video
Language:	English
Language Notes:	In English.
Published:	Melbourne, Victoria : Seven Dimensions, 2009.
Series:	Business and education in video
Subjects:	Branding (Marketing) Stratégie de marque. Instructional films. Films de formation.
Online Access:	Connect to this streaming video (Alexander Street Press)