How Jim Koch keeps the Samuel Adams brand fresh /

Jim Koch, CEO at Samuel Adams, discusses his business philosophy and the company's 'Brewing the American Dream' program to aid small businesses. He speaks on Bloomberg Television's 'Bloomberg Surveillance.'

Bibliographic Details
Corporate Author:	Bloomberg News (Firm) (Producer)
Other Authors:	Keene, Tom (Speaker)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York : Bloomberg, 2013.
Series:	Business and education in video
Subjects:	Beer industry. Branding (Marketing) Bière > Industrie. Stratégie de marque. Television news programs. Téléjournaux.
Online Access:	Connect to this streaming video (Alexander Street Press)

Description
Summary:	Jim Koch, CEO at Samuel Adams, discusses his business philosophy and the company's 'Brewing the American Dream' program to aid small businesses. He speaks on Bloomberg Television's 'Bloomberg Surveillance.'
Item Description:	Title from resource description page (viewed Apr. 28, 2014).
Physical Description:	1 online resource (3 min.).
Playing Time:	00:02:48