How Jim Koch keeps the Samuel Adams brand fresh /

Jim Koch, CEO at Samuel Adams, discusses his business philosophy and the company's 'Brewing the American Dream' program to aid small businesses. He speaks on Bloomberg Television's 'Bloomberg Surveillance.'

Bibliographic Details

Corporate Author:	Bloomberg News (Firm) (Producer)
Other Authors:	Keene, Tom (Speaker)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York : Bloomberg, 2013.
Series:	Business and education in video
Subjects:	Beer industry. Branding (Marketing) Bière > Industrie. Stratégie de marque. Television news programs. Téléjournaux.
Online Access:	Connect to this streaming video (Alexander Street Press)