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The great disrupters. The real story behind Apple's famous '1984' Super Bowl ad /

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Dec. 4 (Bloomberg) -- For its 85th anniversary, Bloomberg Businessweek chronicles the most disruptive ideas of the past 85 years. In 1984, the world was introduced to the Apple Macintosh personal computer with an advertisement that ran during Super Bowl XVIII. The spot helped define Apple as a brand...

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Bibliographic Details
Format: Video
Language:English
Language Notes:In English.
Published: New York, NY : Bloomberg, 2014.
Series:Academic Video Online
Subjects:
Apple Computer, Inc.
Computer industry > Marketing.
Television commercials.
Messages publicitaires.
Computer industry > Marketing
Television commercials
interviews.
Interviews
Nonfiction films
Short films
Nonfiction films.
Interviews.
Short films.
Films autres que de fiction.
Courts métrages.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:Dec. 4 (Bloomberg) -- For its 85th anniversary, Bloomberg Businessweek chronicles the most disruptive ideas of the past 85 years. In 1984, the world was introduced to the Apple Macintosh personal computer with an advertisement that ran during Super Bowl XVIII. The spot helped define Apple as a brand and changed the Super Bowl into a must-see media event. (Video by Brandon Lisy. Music by Andy Clausen) (Source: Bloomberg).
Item Description:Title from resource description page (viewed April 16, 2018).
"A Bloomberg Businessweek anniversary special."
Physical Description:1 online resource (4 min.)
Playing Time:00:04:18