The great disrupters. The real story behind Apple's famous '1984' Super Bowl ad /

Dec. 4 (Bloomberg) -- For its 85th anniversary, Bloomberg Businessweek chronicles the most disruptive ideas of the past 85 years. In 1984, the world was introduced to the Apple Macintosh personal computer with an advertisement that ran during Super Bowl XVIII. The spot helped define Apple as a brand...

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Bibliographic Details

Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York, NY : Bloomberg, 2014.
Series:	Academic Video Online
Subjects:	Apple Computer, Inc. Computer industry > Marketing. Television commercials. Messages publicitaires. Computer industry > Marketing Television commercials interviews. Interviews Nonfiction films Short films Nonfiction films. Interviews. Short films. Films autres que de fiction. Courts métrages.
Online Access:	Connect to this streaming video (Alexander Street Press)