What makes a great Super Bowl ad? /

Anthony Ponturo, former VP of global media and sports management for Anheuser-Busch, discusses the value of Super Bowl advertising and looks at what seemed to work and not work in this year's ads. He speaks on Bloomberg Television's 'Bloomberg Surveillance.'

Bibliographic Details

Corporate Author:	Bloomberg News (Firm) (Producer)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York : Bloomberg, 2013.
Series:	Business and education in video
Subjects:	Television advertising. Publicité télévisée. Television news programs. Téléjournaux.
Online Access:	Connect to this streaming video (Alexander Street Press)