The psychology behind today's advertising /

It's no longer practical to address the consuming public as one entity. The US is experiencing significant growth in the different ethnicities with each requiring special attention to their purchasing needs. African American, Hispanic and Asian consumers are becoming major purchasers of all mer...

Full description

Bibliographic Details
Corporate Author:	D.E. Visuals (Firm) (Producer)
Format:	Video
Language:	English
Language Notes:	This edition in English.
Published:	Sunrise, FL : D.E. Visuals, 2008.
Series:	Global business and economics in video
Subjects:	Advertising > Psychological aspects. Minority consumers > United States. Publicité > Aspect psychologique. Minority consumers. United States. Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)

Description
Summary:	It's no longer practical to address the consuming public as one entity. The US is experiencing significant growth in the different ethnicities with each requiring special attention to their purchasing needs. African American, Hispanic and Asian consumers are becoming major purchasers of all merchandise. Manufacturers, retailers and other channel members are employing new strategies to attract these market segments. Interviews with leading representatives of the major ethnicities and a wealth of footage underscore the marketing techniques employed to reach these markets.
Item Description:	Title from resource description page (viewed Mar. 12, 2014).
Physical Description:	1 online resource (16 min.).
Playing Time:	00:15:37