The psychology behind today's advertising /

It's no longer practical to address the consuming public as one entity. The US is experiencing significant growth in the different ethnicities with each requiring special attention to their purchasing needs. African American, Hispanic and Asian consumers are becoming major purchasers of all mer...

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Bibliographic Details

Corporate Author:	D.E. Visuals (Firm) (Producer)
Format:	Video
Language:	English
Language Notes:	This edition in English.
Published:	Sunrise, FL : D.E. Visuals, 2008.
Series:	Global business and economics in video
Subjects:	Advertising > Psychological aspects. Minority consumers > United States. Publicité > Aspect psychologique. Minority consumers. United States. Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)