Psychology of advertising : a new century. Part I /

Today, with increased competition, globalization and downsizing, marketers must demonstrate that their advertising expenditures are both efficient and effective. Consumers have been saturated with advertising messages; and, business is no longer willing to expend resources 'Just to get their me...

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Bibliographic Details

Other Authors:	Rutsohn, Phil (Director, Producer)
Format:	Video
Language:	English
Language Notes:	This edition in English.
Published:	Sunrise, FL : D.E. Visuals, 2002.
Series:	Global business and economics in video
Subjects:	Advertising > Psychological aspects. Publicité > Aspect psychologique. Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)