Public relations /
Covers the three broad public relations functions of event promotion, image building and image protection. Discusses the role and importance of PR in the marketing communications process. Covers common public relations activities such as preparing media kits and press releases. Case studies and curr...
| Corporate Author: | |
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| Format: | Video |
| Language: | English |
| Language Notes: | This edition in English. |
| Published: |
Sunrise, FL :
D.E. Visuals,
1996.
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| Series: | Global business and economics in video
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| Subjects: | |
| Online Access: | Connect to this streaming video (Alexander Street Press) |
| Summary: | Covers the three broad public relations functions of event promotion, image building and image protection. Discusses the role and importance of PR in the marketing communications process. Covers common public relations activities such as preparing media kits and press releases. Case studies and current examples from a PR agency, a nonprofit organization and a small business! Excellent for any course in public relations, advertising, or marketing communications. |
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| Item Description: | Title from resource description page (viewed Mar. 12, 2014). |
| Physical Description: | 1 online resource (24 min.). |
| Playing Time: | 00:24:02 |