Public relations /

Covers the three broad public relations functions of event promotion, image building and image protection. Discusses the role and importance of PR in the marketing communications process. Covers common public relations activities such as preparing media kits and press releases. Case studies and curr...

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Bibliographic Details

Corporate Author:	D.E. Visuals (Firm) (Producer)
Format:	Video
Language:	English
Language Notes:	This edition in English.
Published:	Sunrise, FL : D.E. Visuals, 1996.
Series:	Global business and economics in video
Subjects:	Public relations. Public Relations Relations publiques. Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)