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J.C. Penney going 'back to the future' : Hayzlett /

Jeffrey Hayzlett, former chief marketing officer at Eastman Kodak, talks with Bloomberg's Tom Keene about how J.C. Penney should approach marketing with the exit of CEO Ron Johnson and failure of his turnaround plan. He speaks on Bloomberg Television's 'Bloomberg Surveillance.'

Bibliographic Details
Corporate Author: Bloomberg News (Firm) (Producer)
Other Authors: Keene, Tom (Speaker)
Format: Video
Language:English
Language Notes:In English.
Published: New York : Bloomberg, 2013.
Series:Business and education in video
Subjects:
Clothing trade.
Marketing.
Retail trade.
Marketing
Commerce de détail.
Television news programs.
Téléjournaux.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:Jeffrey Hayzlett, former chief marketing officer at Eastman Kodak, talks with Bloomberg's Tom Keene about how J.C. Penney should approach marketing with the exit of CEO Ron Johnson and failure of his turnaround plan. He speaks on Bloomberg Television's 'Bloomberg Surveillance.'
Item Description:Title from resource description page (viewed Apr. 28, 2014).
Physical Description:1 online resource (2 min.).
Playing Time:00:02:29