J.C. Penney going 'back to the future' : Hayzlett /

Jeffrey Hayzlett, former chief marketing officer at Eastman Kodak, talks with Bloomberg's Tom Keene about how J.C. Penney should approach marketing with the exit of CEO Ron Johnson and failure of his turnaround plan. He speaks on Bloomberg Television's 'Bloomberg Surveillance.'

Bibliographic Details

Corporate Author:	Bloomberg News (Firm) (Producer)
Other Authors:	Keene, Tom (Speaker)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York : Bloomberg, 2013.
Series:	Business and education in video
Subjects:	Clothing trade. Marketing. Retail trade. Marketing Commerce de détail. Television news programs. Téléjournaux.
Online Access:	Connect to this streaming video (Alexander Street Press)