How much do brands pay to be in movies? /

Brand Arc Founder and President Rob Donnell discusses brand product placement in movies with Betty Liu on Bloomberg Television's 'Market Makers.'

Bibliographic Details

Corporate Author:	Bloomberg News (Firm) (Producer)
Other Authors:	Liu, Betty (Speaker)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York : Bloomberg, 2013.
Series:	Business and education in video
Subjects:	Advertising. Marketing. Motion picture industry. Product placement in mass media. Marketing Cinéma > Industrie. Placement de produits dans les médias. Television news programs. Téléjournaux.
Online Access:	Connect to this streaming video (Alexander Street Press)