Is it still possible to advertise to young people? /

Claudia Cahill, chief content officer at OMD, discusses the task of advertising to young people who are becoming used to selecting their own content and consuming it without commercials. She speaks on Bloomberg Television's 'Bloomberg Surveillance.'

Bibliographic Details

Corporate Author:	Bloomberg News (Firm) (Producer)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York : Bloomberg, 2013.
Series:	Business and education in video
Subjects:	Consumers. Internet advertising. Publicité sur Internet. Television news programs. Téléjournaux.
Online Access:	Connect to this streaming video (Alexander Street Press)