Multiculturalism : how retailers reposition themselves to address ethnic diversity /

In a time where the 'one size fits all' concept no longer serves the needs of all consumers, retailers are making special efforts to tailor their inventories to appeal to African Americans, Hispanics, and Asian Americans along with their Caucasian counterparts. Industry professionals such...

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Bibliographic Details
Other Authors:	Clements, Steve (Producer)
Format:	Video
Language:	English
Language Notes:	This edition in English.
Published:	Sunrise, FL : D.E. Visuals, 2007.
Series:	Global business and economics in video
Subjects:	Target marketing > United States. Minority consumers > United States. Cibles (Marketing) > États-Unis. Minority consumers. Target marketing. United States. Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)

Description
Summary:	In a time where the 'one size fits all' concept no longer serves the needs of all consumers, retailers are making special efforts to tailor their inventories to appeal to African Americans, Hispanics, and Asian Americans along with their Caucasian counterparts. Industry professionals such as the CEO of Phat Fashions, The President of Sean Jean Clothing, the President of Uptown Magazine and CEO of NuAmerica Agency relate their experiences regarding the multicultural retail arena. Their interviews are integrated with footage of their fashion collections, the organizations they represent, and urban centers with the greatest ethnic diversity.
Item Description:	Title from resource description page (viewed Mar. 12, 2014).
Physical Description:	1 online resource (21 min.).
Playing Time:	00:20:52