Multiculturalism : how retailers reposition themselves to address ethnic diversity /

In a time where the 'one size fits all' concept no longer serves the needs of all consumers, retailers are making special efforts to tailor their inventories to appeal to African Americans, Hispanics, and Asian Americans along with their Caucasian counterparts. Industry professionals such...

Full description

Bibliographic Details

Other Authors:	Clements, Steve (Producer)
Format:	Video
Language:	English
Language Notes:	This edition in English.
Published:	Sunrise, FL : D.E. Visuals, 2007.
Series:	Global business and economics in video
Subjects:	Target marketing > United States. Minority consumers > United States. Cibles (Marketing) > États-Unis. Minority consumers. Target marketing. United States. Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)