Yahoo's Tumblr buy : David Karp saw exit strategy /

Yahoo is buying blogging network Tumblr for about $1.1 billion as CEO Marissa Mayer seeks to lure users and advertisers with her priciest acquisition to date. Bloomberg's Doug MacMillan speaks with Emily Chang on Bloomberg Television's 'Bloomberg West.'

Bibliographic Details

Corporate Author:	Bloomberg News (Firm) (Producer)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York : Bloomberg, 2013.
Series:	Business and education in video
Subjects:	Consolidation and merger of corporations. Entreprises > Fusion. Television news programs. Téléjournaux.
Online Access:	Connect to this streaming video (Alexander Street Press)