Benchmarking

In this video, Professor Kock discusses the process of benchmarking, highlighting the key information that must be considered in a benchmarking exercise and explaining how a company can use benchmarking to strategize a more competitive position in industry.

Bibliographic Details

Format:	Video
Language:	Undetermined
Published:	IE University Publishing 2021
Subjects:	Entrepreneurship. Benchmarking (Management) Business enterprises. Business. Entrepreneuriat. Étalonnage concurrentiel. Entreprises. Affaires. Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)