The value of branding and corporate sponsorship /

Guggenheim Partners Senior Managing Director Dottie Mattison discusses the value of branding and corporate sponsorship for Nascar and the Oscars. She speaks on Bloomberg Television's 'Market Makers.'

Bibliographic Details

Corporate Author:	Bloomberg News (Firm) (Producer)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York : Bloomberg, 2013.
Series:	Business and education in video
Subjects:	Branding (Marketing) Business. Corporate sponsorship. Stratégie de marque. Affaires. Parrainage publicitaire. Television news programs. Téléjournaux.
Online Access:	Connect to this streaming video (Alexander Street Press)